Dr. Catherine Kibuchi is a seasoned creative leader and Business Unit Head at Dentsu Creative Kenya, with over a decade of experience in advertising, brand strategy, and marketing communications. She has successfully led diverse teams in delivering award-winning campaigns and comprehensive brand solutions for top-tier clients across financial services, telecommunications, FMCG, and other sectors.

In her role as Business Unit Head, Dr. Kibuchi is responsible for driving creative excellence, overseeing multi-channel campaigns, and ensuring that client strategies align with measurable business objectives. Her leadership has been instrumental in fostering innovation, enhancing client partnerships, and delivering transformational marketing solutions.

A staunch believer in women empowerment and passionate about seeing women succeed, Dr. Kibuchi is committed to nurturing talent and building inclusive creative environments. She is inspired by trailblazers like Sylvia Mulinge, who have broken stereotypes in the industry, and she champions initiatives that foster growth, representation, and equality for women.

With her deep expertise in creative strategy, leadership, and impactful storytelling, Dr. Kibuchi brings invaluable insights to the Zuri Awards jury panel. Her ability to assess innovation, creativity, and purpose-driven initiatives makes her a vital part of identifying and celebrating transformative projects that uplift communities and inspire meaningful change.