Babara Mula Omwayi #ZuriAwards 2023 Young Achiever Nominee is an accomplished sales and marketing executive with over 17 years’ experience in the marketing industry. She is the CEO of Spark Communication Limited, a fast growing marketing firm in East Africa. Babara is a result driven entrepreneur and marketing professional with a proven track record of planning, project management, developing and implementing integrated marketing campaigns. Spark Empower Mentorship Program targets young ladies enrolled in higher learning institutions(universities/colleges) aged between 20-25 years old. It focuses on mentoring 10 girls each year, through group sessions with key speakers in the industry. The number is limited to 10, for an effective and intimate one on one hand-held experience. The end goal for the program is to create “A Community of Influence” through which these 10 mentees will be required to influence 10 new ladies from the community to join the mentorship program and get mentored too.