Svetlana is a passionate marketing and communications expert who believes in the power of storytelling to shape perspectives, influence minds, and ultimately enhance lives. With a deep commitment to delivering value through effective communication, she has built a career focused on creating meaningful connections between brands and their audiences.

Her journey began in Japan, followed by a move to Singapore, before settling in Kenya in 2015. In 2018, she took a bold step and founded Tandem, a creative agency driven by innovation and impact. Over the years, she has collaborated with some of Kenya’s leading brands, spanning industries from financial services to FMCG, crafting campaigns that resonate and drive results.

One of Svetlana’s most impactful contributions is her work on SKY Girls KE, a behavior change initiative empowering teenage girls to make informed, positive life choices about their bodies, health, and future. Through her leadership, she continues to harness the power of marketing and communication to drive social change and lasting impact.

About Tandem and the SKY Girls Initiative

Tandem is a creative marketing agency founded in 2018 with a mission to craft campaigns and projects that drive real impact. Guided by the motto, Creativity with Purpose, the agency goes beyond delivering results—it creates experiences that educate, entertain, and provide genuine value to audiences.

One of Tandem’s standout projects is SKY Girls KE, part of a pan-African girls’ empowerment movement designed for teen girls aged 12-19. Through innovative content, including teen TV dramas, TikTok shows, magazines, large-scale events, and interactive games, the initiative connects with young audiences in ways that feel natural and engaging. By incorporating play, storytelling, and real-life scenarios, SKY Girls equips teens with decision-making and refusal skills, helping them stay true to their values during their formative years.